Atlantic Tours

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Your family run business, Atlantic Tours, has been delivering tours of Atlantic Canada since 1982. With the recent retirement of your father, you have been appointed as CEO. Within weeks of assuming the lead role, you decide that the increased competitive pressure in the tourism industry necessitates a complete restructuring. Presently, your 86 tour operators are non-unionized, but in recent years there have been 2 close union votes brought about by your predecessor’s (i.e. your father) hard-nosed and autocratic approach to management. You are now tasked with preparing a 1-2 page brief to stakeholders on your decisions. Among the stakeholders is the Board of Directors, on which sits a mixture of family and local businessmen. The brief outlines what management structure would you propose and why, how you would maximize efficiency in the company’s production, how you would motivate employees during and after the change, and the key points to consider in the change to the new structure.

 

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