Advertising is, at its core, a way to communicate a message about a product or service to a set of consumers. However, to communicate most effectively with consumers, we must first understand what consumers look for in a product. For this discussion, begin by reading “My Ad Campaign: Understanding What Consumers Look for in a Product” in the textbook (p.142).
Then, select four items from the following list:
For each of the four items you selected, address the following questions:
Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.
( “My Ad Campaign: Understanding What Consumers Look for in a Product” in the textbook . THIS IS THE LINK FOR THE READINGS)
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