Defending an Organization’s Reputation

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Select one of the following case studies to read and do research on from The Practice of Public Relations:

  • Race Relations with that Soy Latte? (page 59)
  • Uber Success Brings PR Problems (page 102)
  • Ethical Hammer Falls on Daddy Huxtable (page 124)
  • Up Your Bucket for a Wonderful Cause (page 287)
  • The Rise and Fall of Queen Martha (page 371)

Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.

  • What went well regarding the PR response to the situation?
  • What might you have recommended to improve the response?
  • Cite PR concepts from your text, ERRs, or other sources to support the points you are making.

Include two references with your paper.

Format your paper consistent with APA guidelines.

 

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