Define Socially Responsible Marketing and Why SRM has become increasingly important in today’s business environment.

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MKT 7080 Managing Marketing

Individual Assignment

 

  1. Define “Socially Responsible Marketing” (SRM). Why SRM has become increasingly important in today’s business environment (up to 2 pages)?

 

  1. Identify an SRM practice demonstrated by a company, and explain in what ways this practice contributes to the society. Suggest ways for the company to further improve its practice (up to 3 pages).

 

  1. In view of the current COVID-19 outbreak, select a company and discuss some possible marketing mix (4Ps) decisions to be made to better respond to consumers in a socially responsible manner (up to 3 pages).

 

Please note that the page limit for the total essay is 8 pages, excluding references (using 12-point font, 1.5 line spacing, and one inch margins).

 

For more guidance for your essay write-up, please refer to the attached grading rubrics.

 

Essay Rubrics (50%)

 

Criterion Emerging

1

Developing

2

Accomplished

3

Exemplary

4

Understanding the importance of SRM

(10%)

Student presents no understanding of the importance of SRM. Student presents limited understanding of the importance of SRM with some justification. Student presents good understanding of the importance of SRM with good justification. Student presents excellent understanding of the importance of SRM with excellent justification.
Identifying an SRM practice with suggestion for its improvement

(18%)

 

Student presents a totally incorrect case of SRM practice and with no suggestion for its improvement. Student presents a somewhat correct case of SRM practice and with some suggestion for its improvement. Student presents a mostly correct case of SRM practice and with good suggestion for its improvement.

 

Student presents a totally correct case of SRM practice and with excellent suggestion for its improvement.
Proposing 4P decisions

(18%)

Student recalls basic 4Ps information, but with no evidence of understanding or application of knowledge to aid company decisions given the current market situation. Student demonstrates a good understanding and ability to apply the knowledge about the 4Ps to aid company decisions given the current market situation. Student demonstrates full understanding and ability to apply the knowledge about the 4Ps to aid company decisions given the current market situation..
Format and organisation

(2%)

A weakly formatted and poorly organised product with little proofreading and time input to ensure that the right format is adhered to.

 

An adequately formatted and organised product but shows errors and inconsistency with the format at different places of the final output. A well formatted and organised product but shows a small number of errors at different places of the final output. A perfectly formatted and organised product which contains hardly any errors.
Grammar

(2%)

There are a very large number of errors in grammar, spelling, sentence structure, punctuation and/or capitalization, thus obstructing the reader from understanding the content.

 

There are a large number of errors in grammar, spelling, sentence structure, punctuation and/or capitalization, but it is not obstructive to understanding its meaning. There are occasional errors in grammar, spelling, sentence structure, punctuation and/or capitalization, but it is not obstructive to understanding its meaning. There are hardly any errors in grammar, spelling, sentence structure, punctuation and/or capitalization. The overall product shows professionalism, accuracy and seriousness towards its making.

 

 

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