Vanessa, I like the way you have broadly described Netflix and how it overall compares with Amazon Prime. What I would like to see more of is a deeper dive into the specifics of what has made Netflix successful and how they will use that success to propel it forward into the future. The same should be done with Amazon Prime. Both streaming services started off humbly as digital platforms rebroadcasting licensed, previously aired or distributed content. “Friends” and “The Office” were two popular examples on Netflix.
Originally, Netflix began as a DVD programming shipper to its customers until broadband streaming reached enough homes to warrant ramping up the streaming service.
It wasn’t until Netflix invested in creating its own programming beginning with “House of Cards” that it saw the potential bonanza for owning its own programming. Since then, Netflix has strategically changed its focus from rebroadcasting programming it licenses to focusing more on original programming it produces, owns, and controls.
Amazon Prime is also following a similar game plan and has ramped up its original development and production capabilities in order to also create programming that it, too, will own and control.
Both firms have amassed sizable war chests to develop and purchase the rights to screenplays, plays, stories, and other material in order to turn them in to their own programming.
The Netflix of today is much different than its original former self. With that in mind, what kinds of programming is it investing in? How are its audiences segmented and how does that affect the ties and number of properties it seeks to develop? Does this acquisition, development, production and exhibition model have any similarities to the old Hollywood studio system?
Is Amazon Prime following the same strategies and planning to compete head to head in a winner take all competitive battle with Netflix? If not, what is their strategy? Who do you think will win?
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