Marketing Topic: Create Communication Plan for Nike’s controversial Colin

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Marketing
Topic: Create Communication Plan for Nike’s controversial Colin Kaepernick’s campaign
Paper details:

Please do only the final bullet point

“Discussion for the communication plan of the company. Is this the appropriate plan for the selected
market? Is possible for the company to use different tools other than the traditional ones?”

Create the communication plan for Nike based on Kaeppernicks campaign. Use a combination of scientific sources together with business reports/reviews
Group Debate
The students will be divided into two groups and each group into sub-groups / teams. Each group will be assigned to either the affirmative or the negative position. The groups should be prepared to present their side of the debate using the guidelines and times below. Each team needs to split the speaking times among the group. Each student will make a significant contribution to the presentation of the debate. The total time of each team should not exceed the limit of 15 minutes. The arguments of each team must be uploaded and distributed to the other teams 2 weeks before the debate so that each team can evaluate the arguments of the opposite position.
You have to submit a PowerPoint presentation.
Subject
Back in September 2018, Nike’s controversial Colin Kaepernick’s campaign, had been the talk of the town. It was the previous year that Colin Kaepernick, one of the top quarterbacks of the American NFL, sacrificed his career by protesting against police brutality. Nike invested on it by creating one of the most controversial and polarizing advertising campaigns of recent years.
Nike campaign started with a video, featuring Kaepernick’s voice, and introducing the tagline “Believe in something. Even if it means sacrificing everything”, a reference to Kaepernick’s national anthem protest against police brutality which arguably cost him his NFL career.
Guidance for both sides
Students are expected to discuss some of the following subjects:
 Description of the Business Environment and factors that might affect the company.
 Define the marketing objectives.
 Students have to present custom essay writing service a competition analysis and describe the STP framework.
 Discussion for the communication plan of the company. Is this the appropriate plan for the selected market? Is possible for the company to use different tools other than the traditional ones?
2
The groups should address the following
Positive Side: Those teams have to take a positive side for the campaign and its impact and argue about it addressing some of the above points.
Negative Side: Those teams have to take a negative side for the campaign and its impact and argue about it addressing some of the above points.
Group Debate structure
This element makes a significant contribution to your assessment and you will therefore need to consider carefully what the basic requirements are. You will work in groups to have a debate on the given theme. Groups of 4 students will take sides.
I. Your Position (arguments for the motion): Present a series of relevant arguments in support of your ‘view’ or ‘team line’ and use this to impress upon the audience a basic statement of why the proposition is true.
II. Rebuttals: Following each presentation, the opposition is given an immediate chance to rebut (or to critique) their opponent’s main arguments. The rebuttal should be a direct reply to the opposition paper (and arguments) and NOT a pre-prepared statement. In rebutting you should be Logical, Selective and Professional.
III. Questions & Answers: Teams can then ask each other targeted questions (perhaps on the detail of their respective positions and rebuttals, or in pursuit of clarity). Your Tutor will attempt to ensure balance during this phase and offer pause for teams to frame their final questions to the opposing team.
IV. Closing Statements: Each team will make a brief closing statement. You are expected to present a clear and confident statement as to the merits of your team’s arguments, including a reflection on the debate itself.
Additional independent research is highly recommended in order to build the case for your debating stance.

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