Media Buying

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you have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.

The paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the .
  • Must include a separate references page that is formatted according to APA style as outlined

 

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