MKT 7080 Managing Marketing Assignment

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MKT 7080 Managing Marketing Assignment

  1. Define “Socially Responsible Marketing” (SRM).  Why SRM has become increasingly important in today’s business environment (up to 2 pages)?
  2. Identify an SRM practice demonstrated by a company, and explain in what ways this practice contributes to the society.  Suggest ways for the company to further improve its practice (up to 3 pages).
  3. In view of the current COVID-19 outbreak, select a company and discuss some possible marketing mix (4Ps) decisions to be made to better respond to consumers in a socially responsible manner (up to 3 pages).

Please note that the page limit for the total essay is 8 pages, excluding references (using 12-point font, 1.5 line spacing, and one inch margins).

For more guidance for your essay write-up, please refer to the attached grading rubrics.

MKT 7080 Managing Marketing Assignment

  1. Define “Socially Responsible Marketing” (SRM).  Why SRM has become increasingly important in today’s business environment (up to 2 pages)?
  2. Identify an SRM practice demonstrated by a company, and explain in what ways this practice contributes to the society.  Suggest ways for the company to further improve its practice (up to 3 pages).
  3. In view of the current COVID-19 outbreak, select a company and discuss some possible marketing mix (4Ps) decisions to be made to better respond to consumers in a socially responsible manner (up to 3 pages).

Please note that the page limit for the total essay is 8 pages, excluding references (using 12-point font, 1.5 line spacing, and one inch margins).

For more guidance for your essay write-up, please refer to the attached grading rubrics.    MKT 7080 Managing Marketing Assignment

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