Technology in the Supply Chain

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For this milestone:

  • Identify the supply chain for your product(my product is Sephora) and explain the role of logistics in the supply chain.
  • Identify and describe the elements of your promotion mix. Compose a sentence or two on the role that each element will play in helping you achieve your marketing goals.
  • Explain how the elements will be combined into an integrated marketing plan via direct marketing channels, for example, social media sites or blogs.

For additional details, please refer to the Milestone Four Rubric document and the Final Project Document in the Assignment Guidelines and Rubrics section of the course.

 

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